There is a lot of data out there. Modern society is swimming in
it. Every time you check your mail, buy something with a credit card, gaze out
into a warm summer night, wonder if there's a reason sandwiches are like that or
if they just are... it all creates more and more data.
Correlating and tabulating all that data is considered by many to be a
fool's errand, a task for an autistic moron with no attention span and far too
much wasted free time. So, of course, I jumped at the chance.